So, because I have to drive to and from Salt Lake most days, my main channel of advertising I recieve is through billboards. I really get a kick out of them, because most of them are really dumb.
This week, I've been noticing one by Coke introducing "Coke Plus"... which I'm assuming has vitimins and minerals or something in it.
The billboard has a picture of the new silver Coke can, with a few colored little "bubbles" surrounding it. The words underneath the can say something like "Make this new year healthier" or something. Something to that effect.
The audience is spot on. They are busy, driving, probably bored and thirsty and probably are professional. (I'm assuming that because it's on the freeway to and from downtown Salt Lake) It is the new years, so evreyone who sees that has probably at least considered making a new year's resolution... and of course the most common resolution is to do something to improve your health.
So the new Coke product is perfect. The advertising is simple, and it appeals to the crowd of Coke and other soda lovers who survive on caffene and would rather drink an enhanced soda than take the time to go to the gym.
I deffinitly think this ad is effective. It appeals to the logic of the audience by saying "you already drink Coke, why not drink Coke Plus which is the same product but better for you?" and for people who don't drink Coke already, it says "You already drink pop, you need and depend on caffene, why not take your vitimins with it?" and therefore hooks another crowd of pop lovers.
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1 comment:
I really enjoyed your blog. But I have a suggestion. I would have like a more intresting starting. If you start of by saying "So" it sounds more like a converstaiton and less like something intresting to read. However, I really enjoyed the rest of the article very intresting.
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