"Get Moving!"-- RA

On my way to the Salt Lake airport this week, I saw a billboard for what I had assumed to be scooters. I'd seen the billboard many times, it’s been up for a few months now. The billboard looks like this: A girl on a scooter, who looks to be in high school. She’s very hip with long, straight hair down long with a bright red thick headband. The headband isn’t doing much good, because she still has all of her bangs hanging in her face. She’s wearing a black shirt but the headband matches a bright red scooter she’s turning coolly, with experience. On the bottom right side of the ad says the name of a home building company. On the top left in bold large letters it says “Get Moving!”
I had never noticed the part about the home building company before. Since I knew this project was due, I’ve been paying more attention to ads and noticed it.
Now, I’m assuming that this ad is to potential families (probably the parents) or we can just generalize it and say “adults”. So this ad is targeting adults. Adults with money enough for a home, who want a custom home that no one has lived in before. Who would be picky enough about location (so their kids are probably mostly grown that they’d be moving them out of schools) to hire a builder for a specific lot they want.
But then why the scooter? I get that for a builder, obviously the people will be “moving”. But it’s not exactly the type of “moving” that would require a scooter, or a teen-aged girl.
The billboard was very catchy. It deffinitly looked hip and modern with it’s graphics, but it was not at all appropriate for what it was trying to sell. With the phrase “get moving” and the picture of a scooter, I was deffinitly not thinking about moving to another house.